To position VayaPin as a new and innovative player within address and location technology. The goal was to create a clear visual identity and communicate the brand's mission to make addresses more precise, accessible, and human — through strong storytelling and a professional SoMe universe.
Studio 404 developed and executed the complete social media strategy for VayaPin with a focus on brand building and credibility. Created a clear and recognizable visual identity on social media. Developed the overall strategy and content plan, including tone-of-voice, content pillars, and audience targeting. Produced AI-generated visual material that illustrates VayaPin's concept and purpose in a modern and technological way. Filmed and edited founders' interviews, where they share the vision behind VayaPin and the significance of creating a global address system. Handled ongoing content production, planning, and performance analysis.
A modern and atmospheric website that strengthens NOHO’s online presence. A clear and cohesive identity across social media. A continuously growing follower base with high relevance for the brand's niche. Stronger brand awareness and recognition of VayaPin in both the tech and startup environments. A solid foundation for future campaigns and product launches.
"We came to Studio 404 with a new brand and a complex idea, and they helped us make it understandable and visually strong. Their strategic approach and ability to combine AI, storytelling, and social media have given us a clear identity from day one."
Co-founder, VayaPin