To position Maya as one of Copenhagen's most eye-catching Latin American restaurants – both online and offline. The goal was to create a visual universe and a digital presence that reflects the restaurant's energy, flavors, and atmosphere – and that simultaneously drives more bookings and builds a loyal community around the brand.
Studio 404 developed a complete digital strategy, combining branding, storytelling, and performance. Design and launch of a new, conversion-optimized website in Webflow. Establishment and management of Maya's social media with a focus on consistent brand identity, storytelling, and community building. Production of photos and videos for use on social media, campaigns, and the website. Setup and ongoing optimization of Meta Ads focusing on bookings and visibility in the local area.
All content was created based on Maya's concept – colorful, energetic, and with clear references to Latin American culture.
Significant growth in organic followers and engagement on Instagram. A clear and recognizable visual identity across platforms. A website that drives bookings directly via integrated CTAs and mobile-optimized design. Continuous growth in reach and traffic from paid campaigns. Maya is now among the most talked-about new restaurants in Copenhagen within its category.
"Studio 404 has been a crucial partner for us since the opening of Maya. They have handled everything from the website and social media to photo, video, and advertising – and it all connects in a visual universe that truly reflects our brand. We feel they understand us and our guests, and that makes a huge difference."
Project Manager